Sounds of Mexico Flow
Olmeca’s territory has always been music. Exploration of sounds intertwine with the brand’s history of supporting local talents. That’s why we wanted to explore the relation between music and the city. By allowing users to collect sounds from site specific branded areas.
See the working prototype (Invision link)
Each project demands an specific approach. For this brief we had to think of a way to integrate the citys and music. Using GPS to let users track branded areas around the city in order to collect special sounds, was one of our key goals.
Our Target Audience
What our audience looks like, what are their musical tastes?
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