UI/UX case study:
a step-by-step guide to the process of redesigning a pharma site
Half a year ago I was asked to work on the redesign of a set of pharma sites. Sticking to outdated brand guidelines and traditional styles is quite a challenge for designers who are on the look out of experimenting and working on groundbreaking products.
Up until now the agency had a vague idea of how the site would function. Mapping the basic flow of the site forced me to figure each step on the path the users will take throughout the solution. I first sketched it on paper and then digitally rendered it.